Patient reviews provide key insight for medical practices to improve care and increase patient retention. But how, exactly, do you ask patients for reviews, and how do you make sure that you get as many answers as possible to ensure the data collected is empirically sound and statistically relevant? It’s important to consistently collect feedback to make sure you’re getting the most out of the patient review process. Here are our top tips around how to increase your patient reviews.
Increasing your patient reviews:
- Help patients feel like their feedback matters. When someone feels that their feedback matters, they’re more likely to provide it – especially if it helps improve things like the quality and standard of care for patients in the future. Make it clear what you’ll be using their answers for, and people will be more likely to provide feedback.
- Make it easy for patients to leave a review. Does the review system you’re thinking of trialling provide an app to provide their feedback? It’s wise to make it easy for patients to leave feedback digitally, and the Doctify personalised reviews app does exactly that – you can use it at your clinic, at the point of discharge, making it both convenient and effective. If the patient’s procedure requires a longer recovery time, you can ask for feedback at the right time with Doctify’s email review button, which you can send directly to patients.
- Consider the timing. How long does it take for people to give you a review? Some reviews are structured using open questions, which demand long and detailed answers. Some are very simple, just one question requiring a yes or no answer. Others are multiple choice. As a general rule the shorter, faster and simpler the survey, the more people will be happy to provide responses.
- Improve online ratings by responding to negative reviews. You might feel negative reviews are unjustified, but wise business owners value poor reviews even more than they appreciate positive ones. Negative reviews provide important insight on what areas need improvement, and also provide an unexpected opportunity to boost patient retention. When you work to resolve negative feedback, patients are more likely to respond positively to your practice and trust that you’re both accessible and accountable. You can read more about negative reviews here.
- Make sure you have a method for collecting and storing feedback. It’s important to note that a verbal review, often the easiest to request, also happens to be the least effective. Instead, ask for an online review using the Doctify app, ensuring your feedback is stored safely, making it easy to verify and share for other patients to see.
Whatever method you use, asking for feedback ultimately helps you to improve patient satisfaction.
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